Global settings
The global page heading settings can be found under Appearance → Customize → Page Heading
Changes made here will be applied to the page heading in the entire theme.
Individual page settings
If you want to make changes to per page to the page header (e.g. add a different background image) you can edit the page (not with Elementor) and at the bottom you will see the page heading option field:
Within the “Settings” panel you can find the layout settings such as show/hide the element or set the page title alignment.
To add a custom background image you can add your image to the settings under the “Page Heading Background” tab.